The Heidi Bowl 47 Years Ago

The Heidi Game or Heidi Bowl was an American football game played on November 17, 1968. The home team, the Oakland Raiders, defeated the New York Jets, 43–32. The game is remembered for its exciting finish, as Oakland scored two touchdowns in the final minute to overcome a 32–29 New York lead. The Heidi Game obtained its name because the National Broadcasting Company (NBC) controversially broke away from the game with the Jets still winning to air the television film Heidi at 7 p.m. in the Eastern Time Zone.

 

                                                              actual game program

In the late 1960s, few professional football games took longer than two and a half hours to play, and the Jets–Raiders three-hour time slot was thought to be adequate. A high-scoring contest, together with a number of injuries and penalties for the two bitter American Football League rivals, caused the game to run long. NBC executives had ordered that Heidi must begin on time, but given the exciting game, they decided to postpone the start of the film and continue football coverage. As 7 p.m. approached, many members of the public called NBC to inquire about the schedule, to complain or opine, jamming NBC's switchboards, and the change could not be communicated. Heidi began as scheduled, preempting the final moments of the game and the two Oakland touchdowns in the eastern half of the country, to the outrage of viewers.

The Heidi Game led to a change in the way professional football is shown on network television; games are shown to their conclusion before evening programming begins. To ensure that network personnel could communicate under similar circumstances, special telephones (dubbed "Heidi phones") were installed, with a connection to a different telephone exchange from other network phones. In 1997, the Heidi Game was voted the most memorable regular season game in pro football history.