Teddy Goff
Digital Director, Obama for
Teddy Goff was the Digital
Director for President Obama’s 2012 campaign. In that capacity, he oversaw a
team of more than 200 people nationwide, who collectively raised more than $500
million, registered more than a million voters online, built Facebook and
Twitter followings of more than 45 and 33 million people respectively,
generated more than 100 million video views, ran the largest online advertising
program in political history, built groundbreaking tools for online fundraising
and campaigning, and organized more than 150,000 active volunteers and 300,000
offline events through their proprietary organizing platform, Dashboard. As a
member of campaign leadership, he also played a critical role in developing and
executing the broader campaign's strategy for fundraising, organizing, and
communications.
Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, in which capacity he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe. He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.
On President Obama's 2008 campaign, Teddy was responsible for state-level digital campaigns, overseeing everything from email and social media programs to online organizing strategies in more than 25 battleground states. During the primaries, he helped lead President Obama's mass email team, writing and editing fundraising, recruitment, and messaging emails and developing communications and segmentation plans. After that campaign, Teddy oversaw the creation and launch of the Obama Administration's new WhiteHouse.gov as a member of the Presidential Transition Team.
Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, in which capacity he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe. He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.
On President Obama's 2008 campaign, Teddy was responsible for state-level digital campaigns, overseeing everything from email and social media programs to online organizing strategies in more than 25 battleground states. During the primaries, he helped lead President Obama's mass email team, writing and editing fundraising, recruitment, and messaging emails and developing communications and segmentation plans. After that campaign, Teddy oversaw the creation and launch of the Obama Administration's new WhiteHouse.gov as a member of the Presidential Transition Team.
http://personaldemocracy.com/teddy-goff
Footnote by the Blog Author
1. The Romney campaign did not properly capitalize on Obama's disastrous performance in the first presidential debate.
2. Between three million and six million voters for McCain in 2008 stayed home or under-voted in 2012 rather than vote for Romney.
3. The Romney campaign had confidence in an entirely ineffectual electronic outreach that was amateurish compared to Teddy Goff's efforts.
Footnote by the Blog Author
1. The Romney campaign did not properly capitalize on Obama's disastrous performance in the first presidential debate.
2. Between three million and six million voters for McCain in 2008 stayed home or under-voted in 2012 rather than vote for Romney.
3. The Romney campaign had confidence in an entirely ineffectual electronic outreach that was amateurish compared to Teddy Goff's efforts.
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