Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, in which capacity he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe. He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.
On President Obama's 2008 campaign, Teddy was responsible for state-level digital campaigns, overseeing everything from email and social media programs to online organizing strategies in more than 25 battleground states. During the primaries, he helped lead President Obama's mass email team, writing and editing fundraising, recruitment, and messaging emails and developing communications and segmentation plans. After that campaign, Teddy oversaw the creation and launch of the Obama Administration's new WhiteHouse.gov as a member of the Presidential Transition Team.
Footnote by the Blog Author
1. The Romney campaign did not properly capitalize on Obama's disastrous performance in the first presidential debate.
2. Between three million and six million voters for McCain in 2008 stayed home or under-voted in 2012 rather than vote for Romney.
3. The Romney campaign had confidence in an entirely ineffectual electronic outreach that was amateurish compared to Teddy Goff's efforts.