Friday, November 9, 2012

Positive Quiddity: Almond Roca candy

Almond Roca is a brand of chocolate toffee butter crunch candy containing a ground almond coating and also almond chunks inside the candy itself. It is similar, if not identical, to English Toffee. It is made by the Brown & Haley Company of Tacoma, Washington.


                                Almond Roca, shown wrapped, unwrapped and
                                  cut open to show the hard center of the candy

Almond Roca was invented in 1923 by Harry Brown and J. C. Haley, founders of Brown
& Haley. The candy's name is said to have been inspired by a local librarian, who chose the Spanish word "roca", meaning "rock" in English, to describe the hard, log-shaped confection. Brown & Haley first used Almond Roca's trademark tin can containers in 1927 to extend the product's shelf life. Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil [sic, actually aluminum foil plated with 24 carat gold and embossed with an oval containing the words "Almond Roca"].
 
Ingredients

Almond Roca contains sugar, almonds, butter (cream (milk) and salt), vegetable oil (coconut and/or palm oil), partially hydrogenated cottonseed and soybean oils, cocoa powder, whey (milk), non-fat dry milk powder, soya lecithin, chocolate, cocoa butter, and vanilla.

http://en.wikipedia.org/wiki/Almond_roca

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Almond Roca is an elegant candy, made in an environment of high quality control of the finest ingredients and wrapped in gold. The manufacturer advertises it as "America’s finest confection." Brown and Haley also makes Mocha Roca, Macademia Roca, Cashew Roca, sugar free Almond Roca and three flavors of "Mountain Bar" candy nuggets.

See: http://www.brown-haley.com/

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