Tuesday, November 20, 2012

Positive Quiddity: Raymond Loewy

Raymond Loewy (November 5, 1893 – July 14, 1986) was an industrial designer, and the first to be featured on the cover of Time magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States. Among his work were the Shell and former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines, the Pennsylvania Railroad GG1 and S-1 locomotives, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. His career spanned seven decades.
 

Loewy designs

 

1910s

  • Ayrel
  • aircraft, 1909

 

1920s

  • Gestetner mimeograph duplicating machine shell, 1929

 

1930s

  • Boeing 307 – Interior of the Boeing 307 (Stratoliner) owned by Howard Hughes
  • International Harvester Farmall tractor letter series, 1939-1954
  • International Harvestor Metro series of light & medium duty vans and trucks, 1939
  • Pennsylvania Railroad:
    • PRR K4s steam locomotive
    • PRR S1 steam locomotive
    • PRR T1 steam locomotive
    • PRR GG1 electric locomotive, 1936
  • Sears products, including 1935 Sears Coldspot refrigerator

                                   Loewy at front of PRR S1 Locomotive
1940s
  • Electrolux L300 refrigerator, 1940
  • Harley-Davidson components of the 1941 74FL Knucklehead
  • Schick electric razor, 1941
  • Lucky Strike, white package, 1942
  • Electrolux floor polisher model B6, 1944
  • Fairbanks-Morse "Erie-built" (1945) and "C-liner" (1950) models, Model H10-44 (1944) and H-20-44 (1947), and early Model H-12-44 (1950), H-12-46 (1950), H-15-44 (1947), H-16-44 (1950), and H-16-66 (1950) diesel locomotives
  • Hallicrafters Model S-38 shortwave radio, 1946
  • Filben Maestro jukebox, 1947
  • 1947 Studebaker Champion, 1947
  • Baldwin Locomotive Works Model DR-4-4-15 "Sharknose" diesel locomotives, 1949
  • IBM 026 keypunch, 1949
  • Norfolk and Western Railway Roanoke, Virginia station renovation (now the O. Winston Link Museum), 1949

1950s

  • Union News restaurants coffee shop, at the TWA Flight Center, Idlewild
  • Le Creuset French Ovens
  • Lionel’s #497 Coal Loader, 1950
  • Greyhound Lines Double-Deck Coach PD-4501 Scenicruiser (US Patent 2,563,917), 1951.
  • Peace (cigarette), 1952
  • Studebaker Commander, 1953
  • Northern Pacific Railway, Vista-Dome North Coast Limited (exterior color scheme and interiors), 1954.
  • Coca-Cola redesign of the original contour bottle, eliminating Coca-Cola embossing and adding vivid white Coke/Coca-Cola lettering, designed and introduced first king-size or slenderized bottles, that is, 10, 12, 16 and 26 oz. (1955) Later, in 1960, he designed the first Coke steel can with diamond design.
  • Hillman Minx automobile, Series One onward, 1956–1959.
  • Scott-Atwater Royal Scott outboard motor made by McCulloch, 1957
  • 500-Series of Cockshutt tractors, 1958
  • Le Creuset Coquelle, 1958
  • Leisurama homes, 1959
  • Dorsett
  • recreational boats, 1959

 

1960s


  • USCG Racing Stripe logo (1964)
  • Air Force One’s distinctive blue, white and chrome livery, 1962. Variations on Loewy's original design are today flown by most of the U.S. Air Force's fleet of VIP aircraft, including the military "VC" models of 747s, 757s, 737s, and Gulfstreams.(A similar "livery" was applied in 2006 to Union Pacific diesel locvomotive #4141 to honor former president George H.W. Bush)
  • Union News restaurants coffee shop, at the TWA Flight Centerm, Idlewild, circa 1962
  • Studebaker Avanti, 1963
  • Unitef States Coast Guard "racing stripe" Service Mark, 1964
  • Five cents John Kennedy postage stamp, 1964
  • DF-2000 line of modern furniture, 1965
  • Exxon logo, 1966 (introduced in 1972)
  • New York City Transit Authority R40 car, whose slant-front design had to be retrofitted with guide rails due to safety concerns, 1967.
  • Chubb logo, 1968
  • Elna Styled the Lotus compact sewing machine. Elna's best selling - more than 1 million sold. Today you can find the Elna Lotus in the Design Collection of New York's Museum of Modern Art (MOMA),
  • SPAR logo, 1968

 


                               1963 Studebaker Avanti [not factory wheelcovers]

1970s

  • United States Postal Service eagle logo, 1970
  • Shell logo, 1971
  • Air France Concorde interior, 1975
  • NASA’s Skylab space station, first interior design standards for space travel including a porthole to allow a view of earth from space, interior designs and color schemes, a private area for each crew member to relax and sleep, food table and trays, coveralls, garment storage modules, designs for waste management
  • Norfolk Scope, hallmark and logo

 

Work in years or models unknown

  • Frigidaire refrigerators, ranges, and freezers
  • Coop logo
  • Panama Line: Loewy designed the interiors for a trio of American-built cargo liners named the SS Ancon, SS Cristobal and SS Panama.
  • the Wahl-Eversharp Symphony fountain pen.
  • The International Harvester "IH" "Man on a tractor" logo.
  • Dorsett "Catalina", a popular early fiberglass pleasure boat.
  • Zippo Lighter

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