Studying this phenomenon in animals can teach us about how their minds -- and ours -- work, the researchers said.
From Georgia State University
December 18, 2020 -- Humans are
generally reluctant to give up on something they've already committed time and
effort to. It's called the 'sunk costs' phenomenon, where the more resources we
sink into an endeavor, the likelier we are to continue -- even if we sense it's
futile. A new study shows that both capuchin monkeys and rhesus macaques are
susceptible to the same behavior and that it occurs more often when the monkeys
are uncertain about the outcome.
If you've ever stayed in a relationship
too long or stuck with a project that was going nowhere, you're not alone. Humans
are generally reluctant to give up on something they've already committed time
and effort to. It's called the "sunk costs" phenomenon, where the
more resources we sink into an endeavor, the likelier we are to continue --
even if we sense it's futile.
But why would we engage in such
potentially self-defeating behavior?
Georgia State researchers think two
factors may play a role. First, it may be a deep, evolutionarily ancient
mechanism that helps us balance overall cost and benefit. Second, it may be influenced
by uncertainty about the outcome (you never know, it might work out, so why not
keep trying?)
Julia Watzek, a recent Georgia State
University Ph.D. recipient, and her graduate advisor Professor Sarah F. Brosnan
have shown that both capuchin monkeys and rhesus macaques are susceptible to
the same behavior and that it occurs more often when the monkeys are uncertain
about the outcome. Their new study, "Capuchin and rhesus monkeys show sunk
cost effects in a psychomotor task," was published recently in
Nature's Scientific Reports.
The monkeys are housed at the
university's Language Research Center, where they have indoor and outdoor areas
to live and play in, and participate in entirely voluntary and non-invasive
cognitive and behavioral research, said Brosnan, who is affiliated with the
Department of Psychology and the Center for Behavioral Neuroscience. In fact,
she has worked with some of these monkeys for over twenty years. "They're
like my second set of kids," she said.
In the study, 26 capuchin monkeys and 7
rhesus macaques got to play a simple video game where they operated a joystick,
and they needed to move a cursor onto a moving target and keep it there while
the target kept moving. If they were successful, they heard a "whoop"
sound that indicated success and got a treat. If their cursor lost contact with
the moving target, they didn't get a reward and a new round began. After being
trained, the experiment tested them on rounds of either 1, 3 or 7 seconds.
"Monkeys have really quick reaction times on these games," said
Brosnan, "so one second to them is actually a long time."
In fact, Watzek said, "Most rounds
lasted only 1 second. So if you didn't get a reward after that, it was actually
better to quit and start a new round. That would likely get you a treat sooner
than if you had kept going."
The researchers found that both species
of monkeys showed sunk cost effects. "They persisted 5 to 7 times longer
than was optimal," said Brosnan, "and the longer they had already
tried, the more likely they were to complete the entire task."
Uncertainty played a large part, because
when the monkeys got a signal that additional work was required, they were less
susceptible to sunk cost behavior, though they still did demonstrate it.
Studying this phenomenon in animals
"teaches us something about how their minds work, as well as our
own," Watzek said.
This is important for several reasons,
Brosnan said. First, it suggests that this behavior is likely driven by
evolution and deeply embedded across species.
"The epitome of the sunk cost is
I've invested so much in this, I'm just going to keep going," Brosnan
said. And there may be benefits to this. "Sometimes, you need to have
patience," she said. That helps when you're foraging for food, hunting
prey, waiting for eggs to hatch, seeking a mate, or building a nest or
enclosure.
Second, it shows that human capacities
like rationalization, or human concerns like not giving up on something we have
publicly committed to, are probably not the main drivers of the sunk cost
phenomenon.
And third, it reminds us that there is
sometimes a good reason to give up.
"We're predisposed to keep
trying," Brosnan said. "And when we find ourselves sticking with
things, we should also be a little reflective. Do I have a good reason to keep
trying? Or should I leave with no reward, because it will save me more in the
long run? That's really hard to do. But hopefully we can use our cognitive
abilities to help us overcome the emotional heartache of occasional sunk
costs."
Story Source:
Materials provided
by Georgia
State University. Note: Content may be
edited for style and length.
Journal Reference:
- Julia
Watzek, Sarah F. Brosnan. Capuchin and rhesus monkeys show sunk
cost effects in a psychomotor task. Scientific Reports,
2020; 10 (1) DOI: 10.1038/s41598-020-77301-w
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