Bert Lahr in the 1940s
Lahr's most iconic role was that of the Cowardly Lion in Metro-Goldwyn-Mayer's 1939 adaptation of The Wizard of Oz. Lahr was signed to play the role on July 25, 1938. He starred opposite Judy Garland, Ray Bolger, Jack Haley, Frank Morgan, and Margaret Hamilton. Lahr's lion costume was composed of lion fur and, under the high-intensity lighting required for Oz's Technicolor scenes, the costume was unbearably hot. Lahr contributed ad-lib comedic lines for his character. Many of Lahr's scenes took several takes because other cast members, especially
"The Wizard of Oz" was Lahr's 17th movie but his first success. When warned that
An original Cowardly Lion costume worn by Lahr in The Wizard of Oz is in the holdings of The Comisar Collection, which is also the largest collection of television artifacts and memorabilia in the world.