The film is an example of "slow cinema", an art cinema technique that focuses on long takes, minimalism, and often very little to no narrative or dialogue. The film has no plot and is described as the "dullest movie ever made" by producer Peter Freedman. It features "hundreds" of sheep simply standing in fields with very little additional action; each shot lasts between 30 minutes to over 60 minutes.
Baa Baa Land's length of eight hours has led some to call it the nineteenth longest film of all time, the same length as Andy Warhol's 1967 film The Imitation of Christ and five minutes shorter than Empire. Executive producer Michael Acton Smith does not expect Baa Baa Land to "break box-office records", though expects that there may be a significant niche audience for the title. It is intended and expected to put people to sleep, and has been described as "the ultimate insomnia cure.”