A Klondike bar is a Good Humor-Breyers ice cream novelty consisting of a square of ice cream coated with a thin layer of [milk] chocolate.
History
The Klondike bar was
created by the Isaly Dairy Company of Mansfield, Ohio in
the early 1920s and named after the Klondike River of Yukon,
Canada. Rights to the name were
eventually sold to Good Humor-Breyers, a division of Unilever.
The first recorded
advertisement for the Klondike was on February 5, 1922, in the Youngstown
Vindicator. The bars are generally wrapped with a silver-colored wrapper
depicting a polar bear mascot for the brand. Unlike a traditional
frozen ice pop, or traditional ice cream bar, the Klondike bar does
not have a stick due to its size, a point often touted in advertising.
In 1976, Henry
Clarke, owner of the Clabir company, purchased the rights to the Klondike bar,
which had been manufactured and sold by the Isaly's restaurant chain since the
1930s. Clarke introduced Klondike bars
to consumers throughout the United States during the 1980s. Under Clarke, sales of the Klondike bar
increased from $800,000 annually at the time of the 1976 acquisition by Clabir
to more than $60 million.
In 1986, the US 11th
Circuit Court of Appeals prohibited Kraft Foods from using a
wrapper resembling the distinctive Klondike bar wrapper (its "trade dress")
for Kraft's "Polar B'ar" brand ice cream bars. The following year, the US Supreme Court declined
to hear an appeal of the lower court ruling.
In 1988, Kraft settled a trademark dispute with Ambrit Inc.,
as the former Isaly Company, Inc. was then known, for $8.5 million.
https://en.wikipedia.org/wiki/Klondike_bar
No comments:
Post a Comment